Scout by Optimly

ai.optimly/scout

Query Optimly's AI Brand Directory to audit how major language models perceive brands. This connects to Scout's API to search through 60,000+ indexed brands and check their visibility across ChatGPT, Claude, and Gemini. You'd reach for this when managing brand presence in AI responses or researching how LLMs represent competitors. The directory tracks brand profiles that AI models construct from training data, letting you verify what these systems surface when users ask about products, companies, or services. Useful for marketing teams monitoring AI-driven discovery and SEO professionals adapting to conversational search patterns.

tools: 3
transport: HTTP
last updated: Apr 18, 2026

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Tools

3 tools

Public tool metadata for what this MCP can expose to an agent.

brand_lookupLook up brand data from the Optimly AI Brand Directory. Search by slug (exact match), name (fuzzy), or category. Returns brand name, archetype, BAI score/tier, category, sentiment, AI readiness, and more. Unauthenticated callers get a slim response with gated fields; authentic...3 params

Look up brand data from the Optimly AI Brand Directory. Search by slug (exact match), name (fuzzy), or category. Returns brand name, archetype, BAI score/tier, category, sentiment, AI readiness, and more. Unauthenticated callers get a slim response with gated fields; authentic...

Parameters* required

categorystring

Filter brands by category (e.g. 'Fintech', 'E-commerce Platform')

namestring

Brand name to search for (e.g. 'Salesforce'). Fuzzy match.

slugstring

Brand slug for exact match (e.g. 'stripe', 'hal9'). Preferred lookup method.

category_browseBrowse the Optimly AI Brand Directory taxonomy. Use action='list' to see all 40+ categories with brand counts, or action='detail' with a slug to explore a specific category and its top brands. Free tier returns category overview with top 5 brands; authenticate for complete bra...2 params

Browse the Optimly AI Brand Directory taxonomy. Use action='list' to see all 40+ categories with brand counts, or action='detail' with a slug to explore a specific category and its top brands. Free tier returns category overview with top 5 brands; authenticate for complete bra...

Parameters* required

actionstring

'list' to see all categories, 'detail' to explore a specific categoryone of list · detail

slugstring

Category slug (required for action='detail'). Get valid slugs from action='list'. Example: 'fintech-financial-services', 'saas-cloud-software'

discovery_intentTell Optimly Scout what your user is researching — which brands they're comparing, what problem they're solving, what category they're exploring. Use action='start' to get the structured questionnaire, then action='submit' with answers to get matched brands and categories from...8 params

Tell Optimly Scout what your user is researching — which brands they're comparing, what problem they're solving, what category they're exploring. Use action='start' to get the structured questionnaire, then action='submit' with answers to get matched brands and categories from...

Parameters* required

actionstring

'start' to get the intent questionnaire, 'submit' to send answers and get recommendationsone of start · submit

agent_contextstring

What is your agent doing with this information? (e.g., building a comparison, making a recommendation)

brands_mentionedarray

Which brands has the user mentioned or is comparing?

buyer_personastring

Who is the buyer or decision-maker?

category_soughtstring

What category or market segment is being explored?

comparison_criteriaarray

What criteria matter most for this decision?

problem_spacestring

What problem is the user trying to solve?

use_casestring

What's the specific use case?

Details

Website: optimly.ai
Category: AI & LLM Tools
Transport: HTTP
Registry: MCP registry, active

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