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Parsley - Buyer Intent Signals

peterjduffy/parsley-mcp

Connects Claude to your Parsley account to query buyer intent signals, MEDDIC qualification data, and chatbot conversation history. You get eight tools covering everything from hot lead lists and MEDDIC gap analysis to knowledge base suggestions from unanswered questions. The free tier gives you analytics summaries, while paid plans unlock conversation search, enrichment data, and five cross-MCP prompts that can orchestrate between Parsley and your CRM (Attio, HubSpot, Salesforce) to find qualified leads with no follow-up or prep for calls with full context. Useful for morning sales briefings, identifying coaching opportunities, and turning chatbot gaps into content ideas without leaving your AI assistant.

tools
8
auth
Secret needed
transport
STDIO, HTTP
env var
1
last updated
May 4, 2026
View on GitHub

Tools

8 tools

Public tool metadata for what this MCP can expose to an agent.

get_conversationsList recent chatbot conversations with filtering by lead quality, intent signal, and date range.4 params

List recent chatbot conversations with filtering by lead quality, intent signal, and date range.

Parameters* required
daysnumber
default: 30
intent_signalstring
one of high_intent · evaluation · research · support
lead_qualitystring
one of hot · warm · cold
limitnumber
default: 20
get_conversation_detailGet full details of a single conversation including MEDDIC signals, engagement metrics, and enrichment data.1 params

Get full details of a single conversation including MEDDIC signals, engagement metrics, and enrichment data.

Parameters* required
conversation_idstring
get_hot_leadsGet all hot and warm leads with MEDDIC evidence. The morning briefing tool.2 params

Get all hot and warm leads with MEDDIC evidence. The morning briefing tool.

Parameters* required
daysnumber
default: 7
include_warmboolean
default: true
get_analytics_summaryDashboard-level overview: views, conversations, lead counts, conversion rate.1 params

Dashboard-level overview: views, conversations, lead counts, conversion rate.

Parameters* required
daysnumber
default: 30
search_by_intentFind conversations matching specific MEDDIC signals, intent score, or topic.4 params

Find conversations matching specific MEDDIC signals, intent score, or topic.

Parameters* required
daysnumber
default: 30
meddic_signalsarray
min_intent_scorenumber
topicstring
get_knowledge_gapsSurface unanswered questions from chatbot conversations, grouped by topic.3 params

Surface unanswered questions from chatbot conversations, grouped by topic.

Parameters* required
daysnumber
default: 30
limitnumber
default: 20
topicstring
get_lead_enrichmentGet extracted company, role, timeline, and budget context from conversations.2 params

Get extracted company, role, timeline, and budget context from conversations.

Parameters* required
daysnumber
default: 30
has_companyboolean
default: false
get_meddic_summaryAggregate MEDDIC signal distribution across all conversations.1 params

Aggregate MEDDIC signal distribution across all conversations.

Parameters* required
daysnumber
default: 30

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Configuration

PARSLEY_API_KEY*secret

Your Parsley API key (starts with pk_live_). Generate one at parsley.id/hub/api-keys

Readme

Parsley MCP Server

A Model Context Protocol server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your Parsley account to AI assistants like Claude Desktop and Cursor.

What it does

Ask your AI assistant natural questions about your leads:

  • "Which leads went hot this week?"
  • "Show me the MEDDIC gaps for recent conversations"
  • "Any high-intent visitors that nobody's followed up on?"
  • "What are people asking that my chatbot can't answer?"

If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.

Setup

1. Get your API key

Generate an API key at parsley.id/hub/api-keys. You need a Parsley account with the chatbot enabled.

2. Configure Claude Desktop

Add to your Claude Desktop config file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

View the full README on GitHub

Details

Repository
github.com/peterjduffy/parsley-mcp
Category
Sales & Marketing
Package
@tryparsley/mcp-server
Transport
STDIO, HTTP
Auth
Required
Registry
MCP registry, active

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