Presentation Content

Presentation Content

Write slide content that is bold, minimal, and designed for speaking to — not reading from.

Writing Principles

• Headlines that land — statements, not descriptions. "AI has no memory" not "Discussion of AI context limitations"
• Minimal text — if it takes more than 5 seconds to read, cut it
• Emphasis through scale — big words at light weight, not small words in bold
• Conversation starters — each slide prompts what you'll say, not what the audience reads

Headline Patterns

Statement headlines

Bold declarations that take a position:

• "Speed is a feature"
• "AI has no memory"
• "Context is everything"
• "Passive beats active"

Question headlines

Create tension and invite reflection:

• "What would we do differently if we started today?"
• "What does this mean for you?"
• "So does any of this actually work?"

Action headlines

Drive toward outcomes:

• "Building blocks over modules"
• "Always be gardening"
• "Let agents write their own rules"

Framing headlines

Set context for what follows:

• "How we got here"
• "Where we're going"
• "The real results"

Body Text Patterns