Ads Microsoft

This runs a 24-check audit on Microsoft Ads accounts, with heavy focus on validating Google Ads imports since most accounts start that way. It checks whether you're actually using Microsoft's unique stuff like LinkedIn profile targeting, Copilot chat placements (which Microsoft claims get 73% higher CTR), and whether your bids are 20-35% lower than Google to capitalize on the CPC advantage. The demographic context is useful, Bing skews older and higher income than Google. Outputs a scored health report with technical setup, syndication settings, and creative optimizations. Good for anyone running parallel Google and Microsoft campaigns who wants to stop treating Bing like a neglected import.

skills.sh installs: 4K
GitHub stars: 10.9K
last updated: Aug 21, 2026

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Install

$ npx -y skills add agricidaniel/claude-ads --skill ads-microsoft --agent claude-code

Installs into .claude/skills of the current project.

Files

Microsoft Advertising Audit

Procedure

Read the main ads operating contract and thinking framework.
Collect objective, conversion definition, account and campaign age, geography, date window, timezone, currency, spend, targets, and available data sources.
Read ads/references/microsoft-audit.md (resolve it from the plugin root, the directory that holds ads/ and skills/, or from the skills directory in a standalone install) and only the relevant shared measurement, benchmark, creative, automation, policy, and scoring references.
Normalize inputs and retain lineage to each export, screenshot, API result, or manual value.
Evaluate applicable controls covering UET and conversions, imports, syndication, structure, keywords, audiences, creative, bidding, budgets, settings, and policy.
Separate observations, diagnoses, recommendations, opportunities, and proposed mutations. Mark uncertainty and contradictions.
Return schema-valid findings to the conductor. Do not calculate final scores in the prompt or write a shared result file.
Render a platform report only from the validated JSON run bundle.