If you need to create brand guidelines from scratch or audit an existing brand, this walks you through the full process. It uses Jung's 12 archetypes to nail down personality, then generates professional documentation with templates for guidelines, analysis reports, or quick audits. The workflow is thorough: gather brand info, identify archetypes, analyze identity and messaging consistency, then output actionable recommendations with implementation timelines. Honestly, it's probably overkill for a logo tweak, but if you're doing serious brand work or need to formalize scattered brand elements into actual standards, the structured approach and ready-made templates save a lot of wheel reinvention.

skills.sh installs
1.1K
GitHub stars
467
last updated
Aug 21, 2026

Install

$ npx -y skills add ailabs-393/ai-labs-claude-skills --skill brand-analyzer --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Analyzer

Overview

This skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry-standard brand identity principles.

When to Use This Skill

Use this skill when the user requests:

  • Brand analysis or brand audit
  • Creation of brand guidelines or brand standards
  • Brand identity development or refinement
  • Brand consistency evaluation
  • Brand positioning and differentiation analysis
  • Brand archetype identification
  • Recommendations for brand improvements
  • Documentation of existing brand elements

Core Workflow

Step 1: Determine Analysis Type

Identify what type of brand work is needed:

A. New Brand Development

  • Starting from scratch or rebranding
  • Requires comprehensive brand identity creation
  • Output: Complete brand guidelines document

B. Existing Brand Analysis

  • Analyzing current brand state
  • Identifying inconsistencies and gaps
  • Output: Brand analysis report with recommendations

Sponsors

Details

Repository
github.com/ailabs-393/ai-labs-claude-skills
Categories
AI & Agent Building, Marketing & SEO
First seen
May 16, 2026

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