Content Strategy

I don't see any source content attached, so I'll work from the name and description. This handles content strategy planning and execution, which means mapping out what content you need, who it's for, and how it fits together. You'd reach for this when you're building a content calendar, defining messaging pillars, or trying to figure out what blog posts or documentation actually make sense for your audience. The honest take is that content strategy sounds like marketing fluff until you've shipped three random pieces of content that don't connect to anything, then you realize having a plan matters. Good for teams that need to coordinate content across multiple channels or products without everyone just writing whatever feels right that day.

skills.sh installs: 719
GitHub stars: 29.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add alirezarezvani/claude-skills --skill content-strategy --agent claude-code

Installs into .claude/skills of the current project.

Files

Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

Before Planning

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

What does the company do?
Who is the ideal customer?
What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
What problems does your product solve?