Competitive Analysis

Builds full competitive analysis decks with the structure you'd expect from a strategy consultant: market sizing, industry economics, competitor deep-dives, positioning matrices, and strategic synthesis. It forces you to scope the analysis upfront (single company vs. peer set, audience depth, investment context) and get outline approval before generating slides, which saves you from rebuilding a 15-slide deck because slide 4 went the wrong way. Works in both the PowerPoint add-in and chat. The workflow is opinionated about data comparability (same fiscal year, same metric definitions, explicit sources) and design standards (real chart objects, quantified insights as titles, consistent typography). Good for investment memos, strategic reviews, or any time you need to systematically map competitive dynamics rather than just list competitors.

skills.sh installs: 2.5K
GitHub stars: 41.2K
last updated: Aug 21, 2026

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Install

$ npx -y skills add anthropics/financial-services --skill competitive-analysis --agent claude-code

Installs into .claude/skills of the current project.

Files

Competitive Landscape Mapping

Build a complete competitive analysis deck. This is a two-phase process: gather requirements and get outline approval first, then build.

Environment check

This skill works in both the PowerPoint add-in and chat. Identify which you're in before starting — the mechanics differ, the workflow doesn't:

Add-in — the deck is open live; build slides directly into it.
Chat — generate a .pptx file (or build into one the user uploaded).

Everything below applies in both.

Phase 1 — Scope the analysis

Competitive analysis means different things to different people. Before any research or slide-building, use ask_user_question to pin down what they actually want. Don't guess — a 20-slide peer benchmarking deck and a 5-slide market map are both "competitive analysis" and take completely different shapes.

Gather in one round if you can (the tool takes up to 4 questions):

SKILL.md on GitHub