Analytics Tracking Automation

This automates the entire GA4 and GTM tracking setup process, from crawling your site and designing event schemas to syncing tags via the GTM API and verifying them in preview mode before publishing. It's built around a local-first CLI that saves resumable artifacts at each stage, so you can review the generated schema, tweak it, and continue. The Shopify-specific mode handles cart and checkout flows out of the box. You'll need Google OAuth credentials to sync with GTM, but once that's set up, it genuinely eliminates the tedious parts of tracking implementation. Most useful when you're setting up analytics for a new site or auditing an existing container that's gotten messy over time.

skills.sh installs: 1.5K
GitHub stars: 2
last updated: Jul 14, 2026

View on GitHub

Install

$ npx -y skills add aradotso/data-skills --skill analytics-tracking-automation --agent claude-code

Installs into .claude/skills of the current project.

Files

Analytics Tracking Automation

Skill by ara.so — Data Skills collection.

This skill enables AI agents to plan, implement, and deploy GA4 + GTM tracking setups. It automates site analysis, page grouping, event schema design, GTM container synchronization, preview verification, and publishing—supporting both generic websites and Shopify storefronts.

What This Skill Does

The analytics-tracking-automation project provides a local-first workflow that:

Analyzes a website by crawling pages and identifying business intent
Groups pages by purpose (e.g., product, pricing, contact)
Designs event schemas (GA4 events, parameters, triggers) based on site structure
Syncs to GTM by creating/updating tags, triggers, variables via Google Tag Manager API
Verifies in preview using automated Playwright-based checks
Publishes the GTM container version when verification passes
Supports Shopify with specialized tracking for cart, checkout, and purchase flows
Maintains artifacts for resumable, reviewable tracking work