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Marketing Selling Point Generator

This is a structured approach to turning product features into marketing copy. It walks you through three phases: finding selling points from product data, competitor info, and user reviews; prioritizing them by differentiation and audience fit; then generating platform-specific copy with FAB frameworks and emotion hooks. The examples are detailed, showing how "40-hour battery" becomes "charge once a week, not every day" or gets adapted for Instagram versus e-commerce. Useful if you're repeatedly doing product launches or need a systematic way to brief copywriters. The pain point mapping and virality scoring are interesting additions beyond basic feature-to-benefit translation.

skills.sh installs
816
GitHub stars
4
last updated
Jul 14, 2026

Install

$ npx -y skills add aradotso/marketing-skills --skill marketing-selling-point-generator --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Selling Point Generator

Skill by ara.so — Marketing Skills collection.

Overview

Marketing Selling Point Generator is a comprehensive tool designed to help product managers and marketers transform product features into compelling selling points. It uses a three-phase approach: Find (discover selling points), Define (prioritize them), and Write (create persuasive copy).

The tool analyzes product attributes, competitive positioning, user feedback, and pain points to generate targeted marketing copy optimized for different platforms and audiences.

Installation

# Clone the repository
git clone https://github.com/danidai098-arch/marketing-selling-point-generator.git
cd marketing-selling-point-generator

# Install dependencies (assuming Node.js/Python based on typical structure)
npm install
# or
pip install -r requirements.txt

Core Workflow

1. Find Selling Points (找卖点)

Extract potential selling points from various data sources:

const { SellingPointFinder } = require('./src/finder');

const finder = new SellingPointFinder();

Sponsors

Details

Repository
github.com/aradotso/marketing-skills
Categories
Automation & Workflows, Marketing & SEO
First seen
Jul 14, 2026

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