Insurgent Campaign

If you're being outspent and can't win by buying more ads, this is your campaign planner. It's built around the premise that paid media scales attention but organic narrative scales trust, and when trust is the bottleneck, more ad spend hits diminishing returns. The skill walks you through a seven-stage workflow: brief capture, asymmetry audit, channel stack design, lift-test planning. It triggers when you mention competitor budgets, collapsing organic reach, or debates about buying ads versus going grassroots. The documentation cites Hungarian parliamentary races and Meta's own conversion-lift tooling as evidence that attribution dashboards lie about incremental impact. Opinionated, evidence-heavy, designed for startups versus incumbents or NGOs versus state-backed machines.

skills.sh installs: 2.1K
GitHub stars: 491
last updated: Aug 21, 2026

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Install

$ npx -y skills add bencium/bencium-marketplace --skill insurgent-campaign --agent claude-code

Installs into .claude/skills of the current project.

Files

Insurgent Campaign

A campaign-design skill for organizations and people who cannot win by outspending. It ideates campaign concepts across every major archetype, audits the user's spend asymmetry against their competition, assembles an insurgent channel stack, sets strict boost gates on any paid spend, and produces a lift-test plan so the user measures incremental impact rather than vanity metrics.

Core Premise

Paid media scales attention. Organic narrative and grassroots networks scale trust. When trust is the bottleneck — and in 2025–2026, for most underdogs, it is — additional ad spend hits diminishing and then negative returns. Saturation, inauthenticity, and narrative incoherence produce reactance, not persuasion. The leverage point is not reach; it is credibility and message-market fit.

Empirical spine:

SKILL.md on GitHub