Ads Copywriter

This generates platform-specific ad copy for Google Ads, Meta, TikTok, and LinkedIn with proper character limits and formatting for each. It includes 15 headline variants for Google responsive search ads, multiple A/B testing frameworks (AIDA, PAS, BAB), and templates for different ad types from feed posts to story overlays. The skill handles the tedious work of staying within each platform's constraints (30 chars for Google headlines, 125 chars for Meta primary text) while churning out variants optimized for different angles like urgency, social proof, or problem-solution. Supports English and Chinese, works best with Claude Sonnet or Opus. Useful if you're testing multiple ad variants and don't want to manually count characters or remember that LinkedIn sponsored content shows 150 chars on mobile.

skills.sh installs: 5.6K
GitHub stars: 572
last updated: Aug 21, 2026

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Install

$ npx -y skills add claude-office-skills/skills --skill ads-copywriter --agent claude-code

Installs into .claude/skills of the current project.

Files

Ads Copywriter

Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.

Platform Specifications

Google Ads

google_ads_formats:
  responsive_search_ad:
    headlines:
      count: 15 (min 3)
      max_chars: 30
      requirements:
        - Include keyword in 3+ headlines
        - Include brand name in 2+ headlines
        - Include CTA in 2+ headlines
        - Include numbers/stats in 2+ headlines
    
    descriptions:
      count: 4 (min 2)
      max_chars: 90
      requirements:
        - Expand on headline promise
        - Include benefits
        - Include CTA
        - Include trust signals
  
  performance_max:
    headlines: 5 (30 chars each)
    long_headlines: 5 (90 chars each)
    descriptions: 5 (90 chars each)
    
  display_ad:
    short_headline: 25 chars
    long_headline: 90 chars
    description: 90 chars