This gives Claude a systematic framework for editing marketing copy through seven focused passes: clarity, voice and tone, "so what" benefits, proof, specificity, emotional resonance, and risk reduction. Each sweep tackles one dimension, then you loop back to check previous edits still hold. It's built around the idea that multiple focused passes catch more than one unfocused review. The framework is opinionated about what makes copy work (concrete over vague, benefits over features, emotion over flat information) and includes practical before/after examples. Use this when you need to review existing marketing copy rather than write from scratch. The seven sweeps take time but the output is thorough.

skills.sh installs
366
GitHub stars
33.2K
last updated
Aug 21, 2026

Install

$ npx -y skills add davila7/claude-code-templates --skill copy-editing --agent claude-code

Installs into .claude/skills of the current project.

Files

Copy Editing

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

Core Philosophy

Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.

Key principles:

  • Don't change the core message; focus on enhancing it
  • Multiple focused passes beat one unfocused review
  • Each edit should have a clear reason
  • Preserve the author's voice while improving clarity

The Seven Sweeps Framework

Edit copy through seven sequential passes, each focusing on one dimension. After each sweep, loop back to check previous sweeps aren't compromised.

Sweep 1: Clarity

Focus: Can the reader understand what you're saying?

What to check:

  • Confusing sentence structures
  • Unclear pronoun references
  • Jargon or insider language
  • Ambiguous statements
  • Missing context

Sponsors

Details

Repository
github.com/davila7/claude-code-templates
Categories
Git & Pull Requests, Code Review & Quality, Marketing & SEO
First seen
Jun 3, 2026

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