Email Sequence

When you need to build a welcome series, nurture campaign, or re-engagement flow, this walks you through the strategy before you write a single subject line. It starts with sequencing fundamentals (one email one job, value before ask) then gives you concrete templates for welcome sequences, lead nurture, onboarding, and win-back campaigns with realistic timing between emails. What's useful here is the opinionated structure: it tells you email three should be your origin story, email five tackles objections, stuff like that. The templates assume you're building sequences for SaaS or info products, so if you're doing pure ecommerce you'll need to adapt. Good for when you're staring at a blank Klaviyo dashboard and need a framework to start from.

skills.sh installs: 332
GitHub stars: 33.2K
last updated: Aug 21, 2026

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Install

$ npx -y skills add davila7/claude-code-templates --skill email-sequence --agent claude-code

Installs into .claude/skills of the current project.

Files

Email Sequence Design

You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.

Initial Assessment

Before creating a sequence, understand:

Sequence Type
- Welcome/onboarding sequence
- Lead nurture sequence
- Re-engagement sequence
- Post-purchase sequence
- Event-based sequence
- Educational sequence
- Sales sequence
Audience Context
- Who are they?
- What triggered them into this sequence?
- What do they already know/believe?
- What's their current relationship with you?
Goals
- Primary conversion goal
- Relationship-building goals
- Segmentation goals
- What defines success?