Marketing Strategy Pmm
If you're a PMM at a Series A+ SaaS company trying to nail positioning or enter new markets, this is a legitimately comprehensive playbook. It covers April Dunford's positioning methodology, ICP scoring in HubSpot, competitive battlecards, and international expansion strategies for hybrid PLG and sales-led motions. The frameworks are specific enough to actually use, from ICP validation checklists to buyer persona breakdowns across economic, technical, and champion roles. What's useful here is the Series A context baked throughout, like focusing on 3-5x YoY growth targets and prioritizing US, UK, and Germany for geographic expansion. It's opinionated about segmentation and gives you the KPIs that actually matter for each marketing role.
- skills.sh installs
- 1.4K
- GitHub stars
- 33.2K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add davila7/claude-code-templates --skill marketing-strategy-pmm --agent claude-codeInstalls into .claude/skills of the current project.
Files
Marketing Strategy & Product Marketing
Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.
Keywords
product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training
Role Coverage
This skill serves:
- Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches
- Head of Marketing - Strategy, budget, org design, pipeline targets
- Head of Growth - Experimentation, activation, retention, growth loops
- CMO/VP Marketing - Executive strategy, board reporting, team leadership
Core KPIs by Role
PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth
Head of Marketing: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth
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- Repository
- github.com/davila7/claude-code-templates
- Categories
- Productivity & Planning, Marketing & SEO, Sales & Marketing, Go
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