Startup Positioning

A structured positioning framework that walks you through April Dunford's methodology plus JTBD discovery, Moore statements, and Neumeier's Onliness Test. It runs intake, spawns parallel research agents to map competitive alternatives and market categories, then synthesizes everything into a positioning doc with competitive maps and category analysis. Built to leverage prior work from startup-design or startup-competitors if those sessions exist, otherwise starts fresh. The research depth scales based on market complexity. Takes 10-15 minutes in Claude Code with parallel agents, longer in sequential mode. Use it when you need to figure out how to position a product, choose a category, or differentiate from what customers use today.

skills.sh installs: 672
GitHub stars: 1.3K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add ferdinandobons/startup-skill --skill startup-positioning --agent claude-code

Installs into .claude/skills of the current project.

Files

Startup Positioning

Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test.

How It Works

INTAKE → RESEARCH (2 sequential waves) → POSITIONING SYNTHESIS

The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential).