Advertising Compliance

If you're drafting pitchbooks, reviewing social media posts, or dealing with performance track records in investment marketing, this walks you through SEC Marketing Rule and FINRA 2210 compliance. It covers the seven general prohibitions, net performance requirements, the standardized time period rules (1/5/10 year), and when you can show hypothetical or extracted performance. Also handles the tricky stuff like predecessor performance portability, testimonial disclosures, and cherry-picking violations. The source material is dense with specifics on what triggers SEC enforcement, so it's genuinely useful if you're building compliance workflows or responding to examination findings. Beats hunting through adoption releases.

skills.sh installs: 722
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last updated: Aug 21, 2026

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Install

$ npx -y skills add joellewis/finance_skills --skill advertising-compliance --agent claude-code

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Files

Advertising Compliance — Investment Marketing & Communications

Regulatory status current as of June 2026 — verify effective dates, dollar thresholds, and pending rulemakings against current SEC/FINRA/FinCEN sources before advising.

Core Concepts

SEC Marketing Rule (Rule 206(4)-1)

Effective November 4, 2022, the SEC's Marketing Rule replaced both the prior Advertising Rule (old Rule 206(4)-1) and the Cash Solicitation Rule (old Rule 206(4)-3) for investment advisers registered under the Investment Advisers Act of 1940. The rule applies to any "advertisement" — defined broadly as (1) any direct or indirect communication by an adviser that offers or promotes investment advisory services, or (2) any endorsement or testimonial for which the adviser provides compensation.

Seven general prohibitions. An advertisement may not:

SKILL.md on GitHub