Ugc Scriptwriter

If you're writing creator ads for TikTok, Reels, or paid social, this walks you through the full UGC script process. It includes a quick start mode where you just provide a hook and product, but the real value is in the full discovery workflow. It asks the right questions upfront (brand voice, social proof, constraints), gives you clear principles for authentic voice versus corporate speak, and includes a detailed example that shows why certain lines work. The guidance on emotional arc and the read-aloud test are solid. Treats script length seriously with actual word counts per platform. Best for marketers or agencies churning out creator briefs who need consistent structure without the fake enthusiasm problem.

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skills.sh installs: 465
GitHub stars: 14
last updated: Aug 21, 2026

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Install

$ npx -y skills add motion-creative/skills --skill ugc-scriptwriter --agent claude-code

Installs into .claude/skills of the current project.

Files

UGC Script Development

This skill helps you develop scripts for user-generated content (UGC) style ads. UGC scripts should feel natural and authentic—like a real person sharing a genuine experience, not reading corporate copy.

Companion Skills

Task	Use Instead
Writing hooks and opening lines	hook-writing
Developing hooks into concepts	ad-concept-generator

Quick Start (Minimal Input)

Need a script draft fast? Provide just these two things:

Your hook (the opening line)
Your product (what you're selling)

Claude will generate a 30-45 second script draft you can refine.

Note: Quick Start produces a solid draft. Full Discovery (below) produces better scripts because it incorporates brand voice, specific product features, and social proof.