Foundation Persona

Generates product or marketing personas using a structured v2.5 template that separates validated evidence from assumptions and assigns confidence levels to each claim. You pick a mode, feed it context, and get back a complete persona artifact with eleven sections covering goals, friction points, decision criteria, and implications. Built for product and GTM work where you need to stress-test decisions against a specific user or buyer profile rather than vague demographics. The evidence and confidence scaffolding is the real value here: it forces you to document what you actually know versus what you're guessing, which makes the persona useful for tradeoff conversations instead of just decorative. Ships with templates and a sample output to show what good looks like.

skills.sh installs: 792
GitHub stars: 794
last updated: Aug 21, 2026

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Install

$ npx -y skills add product-on-purpose/pm-skills --skill foundation-persona --agent claude-code

Installs into .claude/skills of the current project.

Files

Persona Builder

This skill produces decision-usable personas from one canonical template pack.

Supported Modes

product
marketing
buyer as input alias for marketing (output remains labeled Marketing)

Generated agent mode is out of scope for v2.5.0. If the user asks for agent, ask them to choose product or marketing.

When to Use

Before drafting PM or GTM artifacts that need a clear persona viewpoint
When teams disagree on priorities and need behavior-grounded tradeoff framing
When assumptions and confidence levels must be explicit for decision review
When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile