Seo Aeo Best Practices
The seo-aeo-best-practices skill provides developers and content teams with guidelines for optimizing web content for both traditional search engines and AI-powered answer engines, covering metadata, structured data, technical SEO, and content quality standards. It addresses the problem of preparing sites for multiple discovery surfaces—Google Search, AI assistants like ChatGPT and Perplexity, and emerging AI Overviews—by consolidating best practices for SEO, AEO, and Google's EEAT framework in a single reference. The skill is applied when implementing page metadata, creating sitemaps and robots.txt files, adding JSON-LD schema markup, and evaluating content authority and trustworthiness.
- skills.sh installs
- 7.6K
- GitHub stars
- 197
- last updated
- Aug 21, 2026
Install
$ npx -y skills add sanity-io/agent-toolkit --skill seo-aeo-best-practices --agent claude-codeInstalls into .claude/skills of the current project.
Files
SEO & AEO Best Practices
Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
When to Apply
Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles
Core Concepts
SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).
AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.
EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.
References
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- Repository
- github.com/sanity-io/agent-toolkit
- Categories
- AI & Agent Building, Marketing & SEO
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