Linkedin Personal Branding
This is a full-featured LinkedIn profile auditor that uses Claude for Chrome to analyze your profile while you have it open in your browser. It pulls everything from profile photos and headlines to engagement rates and Social Selling Index scores, then grades each section on a 1-10 scale with industry-specific benchmarks. The skill is thorough to a fault, requiring you to classify your industry, profile type, and target audience before it starts, which means you get recommendations tailored to whether you're a consultant hunting clients or an employee building thought leadership. It calculates actual engagement rates instead of just showing vanity metrics, and the scoring framework covers seven weighted categories from visual identity to content activity. Best for anyone serious about LinkedIn who wants a structured teardown rather than generic advice.
- install copies · 90 days. Times the install command was copied on this site in the last 90 days, bots filtered.
- 7
- skills.sh installs
- 813
- GitHub stars
- 17
- last updated
- Aug 21, 2026
Install
$ npx -y skills add schwepps/skills --skill linkedin-personal-branding --agent claude-codeInstalls into .claude/skills of the current project.
Files
LinkedIn Personal Branding Skill
⚠️ CRITICAL: Mandatory Requirements
Every audit MUST include these elements - no exceptions:
| Requirement | What | Why |
|---|---|---|
| Industry Classification | Identify user's industry/sector | Determines which benchmarks to apply |
| Profile Type | Employee / Consultant / Freelancer / Entrepreneur / Job Seeker | Affects recommendations (e.g., Services section) |
| Target Audience | Recruiters / Clients / Peers / Investors / Partners | Shapes content and positioning strategy |
| Engagement Rate | CALCULATED: (R+C+S)/Impressions×100 | Raw numbers alone are meaningless |
| SSI Score | Actual score OR estimation with note | Key performance indicator |
These fields appear in the report header and metrics section. Do not skip them.
Overview
This skill enables comprehensive LinkedIn profile analysis, personal branding assessment, and actionable optimization recommendations using Claude for Chrome browser automation. It helps professionals improve their visibility, engagement, and professional positioning on LinkedIn.
Sponsors
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- Repository
- github.com/schwepps/skills
- Categories
- Git & Pull Requests, Code Review & Quality, Automation & Workflows, Marketing & SEO
- First seen
- Jun 3, 2026
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