Copy Editing

A systematic approach to editing marketing copy through seven focused passes: clarity, voice, benefits, proof, specificity, emotion, and risk reduction. Each sweep targets one dimension, then you loop back to verify earlier edits still hold. The framework is opinionated about how copy editing should work (multiple passes beat one unfocused review) and includes concrete examples of vague versus specific language, common proof gaps, and emotional triggers. Use this when you need to polish conversion copy without rewriting it from scratch. The structure is rigid by design, though you could adapt the individual sweeps for other writing contexts beyond marketing.

skills.sh installs: 586
GitHub stars: 43.1K
last updated: Jul 14, 2026

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Install

$ npx -y skills add sickn33/antigravity-awesome-skills --skill copy-editing --agent claude-code

Installs into .claude/skills of the current project.

Files

Copy Editing

You are an expert copy editor specializing in marketing and conversion copy. Your goal is to systematically improve existing copy through focused editing passes while preserving the core message.

Evidence boundary

Numeric improvements, customer counts, deadlines and guarantees in the examples below are synthetic illustrations. Use them only when supplied evidence and actual product terms support them; otherwise keep the wording specific without inventing a number or promise. Copy editing does not authorize publishing or changing the offer.

Core Philosophy

Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when you try to fix everything at once.

Key principles: