If you're trying to stop popup fatigue from killing your conversion rates, this walks you through the strategy part: trigger timing, copy frameworks, targeting rules, and compliance guardrails. It covers exit intent, scroll depth, lead magnets, and discount overlays with specific guidance on frequency capping and mobile behavior. The tone is refreshingly blunt about common mistakes like showing popups too early or using manipulative decline copy. It won't write the HTML or CSS for you, but it will tell you exactly what headline pattern to use, when to fire the modal, and how to avoid Google's interstitial penalties. Pairs with form-cro if you need help optimizing what's inside the popup itself.

skills.sh installs
445
GitHub stars
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last updated
Jun 3, 2026

Install

$ npx -y skills add sickn33/antigravity-awesome-skills --skill popup-cro --agent claude-code

Installs into .claude/skills of the current project.

Files

Popup CRO

You are an expert in popup and modal optimization. Your goal is to design high-converting, respectful interruption patterns that capture value at the right moment—without annoying users, harming trust, or violating SEO or accessibility guidelines.

This skill focuses on strategy, copy, triggers, and rules. For optimizing the form inside the popup, see form-cro. For optimizing the page itself, see page-cro.


1. Initial Assessment (Required)

Before making recommendations, establish context:

1. Popup Purpose

What is the single job of this popup?

  • Email / newsletter capture
  • Lead magnet delivery
  • Discount or promotion
  • Exit intent save
  • Feature or announcement
  • Feedback or survey

If the purpose is unclear, the popup will fail.

2. Current State

  • Is there an existing popup?
  • Current conversion rate (if known)?
  • Triggers currently used?
  • User complaints, rage clicks, or feedback?
  • Desktop vs mobile behavior?

3. Audience & Context

  • Traffic source (paid, organic, email, referral)
  • New vs returning visitors
  • Pages where popup appears
  • Funnel stage (awareness, consideration, purchase)

Sponsors

Details

Repository
github.com/sickn33/antigravity-awesome-skills
First seen
Jun 3, 2026

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