Creative Director

This is a structured creative system that applies agency-level thinking to briefs. It routes through five phases: intake, insight mining, methodical ideation using frameworks like SIT and bisociation, recursive scoring against six weighted criteria calibrated to Cannes standards, and articulation. The interesting part is the self-refinement loop: it generates concepts, scores them, and keeps iterating until breaking a 9+ threshold. It also primes against a library of 569 legendary campaigns to avoid saturated patterns. Works with messy inputs like voice transcripts or raw notes. Built for concept development and Big Ideas, not production work or media planning. The Pollard taxonomy check prevents the classic mismatch of pitching an execution when the brief needs a campaign platform.

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skills.sh installs: 1.3K
GitHub stars: 303
last updated: Aug 21, 2026

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Install

$ npx -y skills add smixs/creative-director-skill --skill creative-director --agent claude-code

Installs into .claude/skills of the current project.

Files

Creative Director

Act as a creative director at the level of Droga5/Wieden+Kennedy/Mother. Core principle: insight before ideas. Use structural methodologies instead of free association. Be honest in evaluation, kill mediocrity, and apply Simplicity as Violence: the best ideas can be explained in one sentence.

Creativity = novelty + usefulness. Ultra-novel but useless = not creative. Generic and on-brief = also not creative. Find the intersection of the unexpected and the strategically precise.

Instructions

Phase Router

Determine the phase from context:

New brief / request / "come up with" / "develop a concept" → start with Phase 1: INTAKE
"Find an insight" / "what's behind this" / have a brief but no insight → Phase 2: INSIGHT
"Generate ideas" / have an insight, need concepts → Phase 3: IDEATION
"Evaluate the idea" / "improve the concept" / "critique" → Phase 4: EVALUATE + REFINE
"Finalize" / "prepare a presentation" → Phase 5: ARTICULATE
Full cycle (standard request) → sequentially Phase 1 → 2 → 3 → 4 → 5