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Ecommerce Copywriting

vos91/agent-skills

This is comprehensive copywriting guidance for anyone building online stores. It covers product descriptions, category pages, checkout flows, transactional emails, and all the microcopy that sits between a browser and a buyer. The AIDA-E formula and benefits-over-features approach are solid fundamentals, but the real value is in the specifics: how to write for mobile scanners, bulk description systems for large catalogs, trust signals that actually reduce cart abandonment, and SEO patterns that work for product pages. If you're writing copy for a store, this gives you templates and formulas instead of vague advice about "compelling content." The emphasis on customer language over marketing speak is the right instinct.

skills.sh installs
310
last updated
Jun 3, 2026
View on GitHub

Install

$ npx -y skills add vos91/agent-skills --skill ecommerce-copywriting --agent claude-code

Installs into .claude/skills of the current project.

Files

E-commerce Copywriting

Write copy that converts browsers into buyers. This skill covers every touchpoint in an e-commerce store.

Before Writing

Check for existing context:

  • .claude/product-marketing-context.md — brand voice, positioning
  • .claude/brand-guidelines.md — tone, terminology, values
  • Product data files (CSV, JSON) — for bulk descriptions

Gather missing context:

Store Context

  • Store type? (fashion, electronics, food, B2B, luxury, budget)
  • Target customer? (demographics, pain points, buying motivations)
  • Price positioning? (premium, mid-range, value)
  • Brand voice? (playful, professional, minimalist, bold)

Product Context

  • Product category and unique selling points
  • Key differentiators from competitors
  • Common objections or hesitations
  • Available proof points (reviews, certifications, awards)

Core Principles

Benefits Over Features

Transform specs into outcomes. For every feature, ask "So what?"

❌ "500ml capacity" ✅ "Enough for your full morning workout"

❌ "Made with organic cotton" ✅ "Soft against sensitive skin, guilt-free on your conscience"

Specificity Sells

Vague claims erode trust. Prove everything.

SKILL.md on GitHub

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Details

Repository
github.com/vos91/agent-skills
Categories
AI & Agent Building, Marketing & SEO
First seen
Jun 3, 2026

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