Marketing Campaign

This is campaign orchestration, not just copywriting. You get positioning before copy, research before headlines, and a quality gate that kills hollow claims before they ship. It walks you through audience research, competitive positioning, then produces landing pages, email sequences, platform-native social posts, video scripts, ad variants, and a content calendar. The workflow is opinionated: no copy until the angle is locked, every deliverable serves one purpose in the arc, and everything gets tested for specificity and cross-channel consistency. Use it when you're launching something and need the whole content suite to sound like it came from the same brain.

skills.sh installs: 827
GitHub stars: 229.1K
last updated: Jul 14, 2026

View on GitHub

Install

$ npx -y skills add affaan-m/everything-claude-code --skill marketing-campaign --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Campaign

Plan and execute launch campaigns that convert — not just campaigns that ship.

When to Activate

planning a product or feature launch
building a full content suite from a single product brief
defining positioning and campaign angle before writing any copy
orchestrating multiple content types across channels
reviewing copy for conversion quality and brand consistency

Non-Negotiables

Define positioning before writing any copy. All copy flows from the angle.
Research the audience before assuming you know their language or fears.
Each deliverable must serve one clear purpose in the campaign arc.
Specificity beats adjectives in every format and on every channel.
The same voice must run across every channel and every piece.
No copy ships without passing the quality gate.

Campaign Workflow

Phase 1: Research

Use market-research to:

profile the target audience (jobs-to-be-done, fears, language, alternatives they use)
map 3+ direct or adjacent competitors (positioning, gaps, messaging weaknesses)
identify 1–3 audience insights the campaign angle will exploit

SKILL.md on GitHub