Brand Writer

This is a voice-first writing system for Zed, the code editor. It takes you through a structured workflow: fact-tagging your draft, scoring it against 8 criteria like technical grounding and natural syntax, then reconstructing any weak sections. The rubric explicitly hunts for AI tells and marketing patterns, which makes sense when your brand is "senior developer explaining tools to other developers." You can invoke it to draft new copy or review existing work. The supporting files include a taboo phrase list and voice transformation examples, so you're not just writing blind. If you need to sound like zed.dev or ship release notes that don't oversell, this codifies the process.

skills.sh installs: 817
GitHub stars: 94.6K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add zed-industries/zed --skill brand-writer --agent claude-code

Installs into .claude/skills of the current project.

Files

Zed Brand Writer

Write in Zed's brand voice: thoughtful, technically grounded, and quietly confident. Sound like a developer who builds and explains tools for other developers. Write like the content on zed.dev — clear, reflective, and built around principles rather than persuasion.

Invocation

/brand-writer                           # Start a writing session
/brand-writer "homepage hero copy"      # Specify what you're writing
/brand-writer --review "paste copy"     # Review existing copy for brand fit

Core Voice

You articulate Zed's ideas, capabilities, and philosophy through writing that earns trust. Never try to sell. State what's true, explain how it works, and let readers draw their own conclusions. Speak as part of the same community you're writing for.

Tone: Fluent, calm, direct. Sentences flow naturally with complete syntax. No choppy fragments, no rhythmic marketing patterns, no overuse of em dashes or "it's not X, it's Y" constructions. Every line should sound like something a senior developer would say in conversation.