Seo Local
This analyzes local SEO from both traditional ranking factors and the emerging AI search angle, which matters since ChatGPT's local conversion rate is apparently 9x higher than Google organic. It detects business type (brick-and-mortar vs service area) and industry vertical to route checks appropriately, then evaluates GBP optimization, review signals, NAP consistency, schema markup, and location page quality. The data is current as of March 2026 with specific stats like the 18-day review velocity cliff and the finding that primary category is simultaneously the top positive and top negative ranking factor. Invoke it when someone asks about local rankings, Google Business Profile, citations, or multi-location SEO. Built for practitioners who need to know what actually moves the needle in local search right now.
- skills.sh installs
- 8K
- GitHub stars
- 27.8K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add agricidaniel/claude-seo --skill seo-local --agent claude-codeInstalls into .claude/skills of the current project.
Files
Local SEO Analysis (March 2026)
Key Statistics
| Metric | Value | Source |
|---|---|---|
| GBP signals share of local pack weight | 32% | Whitespark 2026 |
| Proximity share of ranking variance | 55.2% | Search Atlas ML study |
| Review signals share (up from 16%) | ~20% | Whitespark 2026 |
| Google searches seeking local info | 46% | Industry data |
| Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed |
| ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 |
| ChatGPT local conversion rate | 15.9% | Seer Interactive |
| Google organic local conversion rate | 1.76% | Seer Interactive |
| Local pack ads growth (Jan 2025 to Jan 2026) | 1% to 22% | Sterling Sky |
Business Type Detection
Detect from page signals before analysis. This determines which checks apply.
Brick-and-Mortar
- Physical street address visible in page content or footer
- Google Maps embed with pin/directions
- "Visit us at", "Located at", "Come see us"
- Structured address in LocalBusiness schema
Sponsors
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- Repository
- github.com/agricidaniel/claude-seo
- Categories
- Git & Pull Requests, Code Review & Quality, Marketing & SEO
- First seen
- Apr 16, 2026
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