Seo Sxo

This reads Google search results backwards to figure out why technically sound pages don't rank. The core insight is simple: if Google shows 8 product pages and 2 comparisons for your keyword, your blog post will never break through regardless of its SEO score. It classifies your page type, compares it against what's actually winning in the SERP, then derives user stories from People Also Ask questions and ad copy to score your page from multiple persona angles. The wireframe mode generates concrete before/after layouts with specific placeholders rather than vague suggestions. Most useful when you've got a page that's technically optimized but stuck on page two.

skills.sh installs: 6.3K
GitHub stars: 27.8K
last updated: Aug 21, 2026

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Install

$ npx -y skills add agricidaniel/claude-seo --skill seo-sxo --agent claude-code

Installs into .claude/skills of the current project.

Files

Search Experience Optimization (SXO)

SXO bridges the gap between SEO (what Google rewards) and UX (what users need). Traditional SEO audits check technical health. SXO asks: "Does this page deserve to rank for this keyword based on what Google is actually rewarding in the SERP?"

Core Insight

A page can score 95/100 on technical SEO and still fail to rank because it is the wrong page type for the keyword. If Google shows 8 product pages and 2 comparison pages for your keyword, your blog post will never break through -- no matter how well-optimized it is.

Commands

Command	Purpose
`/seo sxo <url>`	Full SXO analysis (auto-detect keyword from page)
`/seo sxo <url> <keyword>`	Full SXO analysis for a specific keyword
`/seo sxo wireframe <url>`	Generate IST/SOLL wireframe with concrete placeholders
`/seo sxo personas <url>`	Persona-only scoring (skip SERP analysis)

Seo Sxo

Install

Files

Search Experience Optimization (SXO)

Core Insight

Commands

Execution Pipeline

Step 1: Target Acquisition

Details

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