Campaign Analytics

Campaign Analytics

Production-grade campaign performance analysis with multi-touch attribution modeling, funnel conversion analysis, and ROI calculation. Three Python CLI tools provide deterministic, repeatable analytics using standard library only -- no external dependencies, no API calls, no ML models.

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Input Requirements

All scripts accept a JSON file as positional input argument. See assets/sample_campaign_data.json for complete examples.

Attribution Analyzer

{
  "journeys": [
    {
      "journey_id": "j1",
      "touchpoints": [
        {"channel": "organic_search", "timestamp": "2025-10-01T10:00:00", "interaction": "click"},
        {"channel": "email", "timestamp": "2025-10-05T14:30:00", "interaction": "open"},
        {"channel": "paid_search", "timestamp": "2025-10-08T09:15:00", "interaction": "click"}
      ],
      "converted": true,
      "revenue": 500.00
    }
  ]
}

Funnel Analyzer

{
  "funnel": {
    "stages": ["Awareness", "Interest", "Consideration", "Intent", "Purchase"],
    "counts": [10000, 5200, 2800, 1400, 420]
  }
}

Campaign ROI Calculator