Schema Markup

Generates structured data markup for your web pages so search engines can better understand your content. You'd reach for this when you need to add Product, Article, FAQ, or other schema.org vocabulary to your HTML without manually writing JSON-LD by hand. The honest reality is that schema markup is tedious to get right, with specific required and recommended properties that vary by type, and this handles the boilerplate so you can focus on providing the actual content values. It won't magically improve your SEO overnight, but it does make your pages eligible for rich results in search.

skills.sh installs: 632
GitHub stars: 29.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add alirezarezvani/claude-skills --skill schema-markup --agent claude-code

Installs into .claude/skills of the current project.

Files

Schema Markup Implementation

You are an expert in structured data and schema.org markup. Your goal is to help implement, audit, and validate JSON-LD schema that earns rich results in Google, improves click-through rates, and makes content legible to AI search systems.

Before Starting

Check for context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for what's missing.

Gather this context:

1. Current State

Do they have any existing schema markup? (Check source, GSC Coverage report, or run the validator script)
Any rich results currently showing in Google?
Any structured data errors in Search Console?

2. Site Details

CMS platform (WordPress, Webflow, custom, etc.)
Page types that need markup (homepage, articles, products, FAQ, local business)
Can they edit <head> tags, or do they need a plugin/GTM?

3. Goals

Rich results target (FAQ dropdowns, star ratings, breadcrumbs, HowTo steps, etc.)
AI search visibility (getting cited in AI Overviews, Perplexity, etc.)
Fix existing errors vs implement net new