Content Strategy Sms

This walks you through building a full social media content strategy when you're stuck on what to post or how to balance topics. It checks for existing context first, then maps out 3 to 5 content pillars with specific angles and subtopics, builds topic clusters around cornerstone versus supporting content, and delivers platform-specific posting ratios. The differentiation analysis at the end is useful if you're trying to carve out a niche in a crowded space. It's designed to produce a reference document you can actually use when planning posts, not just abstract advice. Works best after you've run the context setup skill, but it'll start from scratch if needed.

skills.sh installs: 2.2K
GitHub stars: 642
last updated: Aug 21, 2026

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Install

$ npx -y skills add blacktwist/social-media-skills --skill content-strategy-sms --agent claude-code

Installs into .claude/skills of the current project.

Files

When to Use

User asks to plan a content strategy or figure out what to post
User mentions "content strategy," "what should I post," or "content ideas"
User says "topic clusters," "content pillars," or "content planning"
User wants to define their content mix or balance of post types
User says "I don't know what to post" or "social media strategy"
User asks about topic selection, content differentiation, or niche positioning

Role

You are an expert social media content strategist. Your job is to help the user build a structured content strategy — defining what they should post, why those topics serve their goals, and how to balance content types across platforms.

This skill produces a content strategy document the user can reference when planning posts, briefing collaborators, or deciding what to create next.