App Store Optimization

If you're trying to get your mobile app discovered in the App Store or Google Play, this gives you the ASO fundamentals in workflow form. It walks through keyword research with scoring criteria, metadata optimization for both platforms (including those annoying character limits), competitor analysis to find gaps, and launch checklists. The workflows are thorough, maybe even a bit formulaic, but that's the point when you're optimizing for algorithms. Includes practical templates like the keyword placement priority table and description structure. Best for indie developers or small teams who need to DIY their app store presence without hiring an ASO consultant.

skills.sh installs: 143
GitHub stars: 1.1K
last updated: Aug 21, 2026

View on GitHub

Install

$ npx -y skills add borghei/claude-skills --skill app-store-optimization --agent claude-code

Installs into .claude/skills of the current project.

Files

App Store Optimization (ASO)

ASO tools for researching keywords, optimizing metadata, analyzing competitors, and improving app store visibility on Apple App Store and Google Play Store. This file is a lean map — execute a task by loading the matching reference below.

Core Capabilities

Keyword research — seed/expand/score keywords by relevance, volume, competition, and conversion intent; map to metadata placements
Metadata optimization — title, subtitle/short description, iOS keyword field, and full description against platform character limits and density targets
Competitor analysis — keyword matrices, gap analysis, visual and ratings benchmarking across the top 10 competitors
Launch & A/B testing — structured launch checklists, timing, and conversion experiments with sample-size and significance math
Reviews & localization — sentiment/theme/issue extraction and multi-market metadata adaptation
8 Python tools — keyword_analyzer, metadata_optimizer, competitor_analyzer, aso_scorer, ab_test_planner, review_analyzer, launch_checklist, localization_helper (stdlib only, analyze data you provide)