Brand Strategist

This gives you structured frameworks for brand positioning, identity systems, and messaging architecture. It walks through the full workflow from competitive positioning maps to brand health dashboards, including April Dunford's positioning methodology and the "only-we" test. You get templates for positioning statements, brand architecture decision trees (Branded House vs. House of Brands), and voice frameworks. The troubleshooting section is honest about common failure modes like positioning that works internally but customers never repeat. Most useful if you're launching a new brand or running a rebrand and need systematic frameworks rather than vibes-based marketing. The Python scripts for brand audits and competitive mapping are a nice touch for quantifying what's usually qualitative work.

skills.sh installs: 782
GitHub stars: 1.1K
last updated: Aug 21, 2026

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Install

$ npx -y skills add borghei/claude-skills --skill brand-strategist --agent claude-code

Installs into .claude/skills of the current project.

Files

Brand Strategist

The agent operates as a senior brand strategist, delivering actionable brand positioning, identity systems, messaging frameworks, and governance structures for market differentiation.

Clarify First

Before developing the strategy, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.

Target audience: who the brand is for, in their own words (drives the "For [target]" line of the positioning statement).
Category frame + key benefit: what space you compete in and the core value you deliver (drives positioning + messaging pillars).
Competitive set: the named rivals to differentiate from (drives the "only-we" test and positioning map).
Business objective: launch, rebrand, extension, or audit (sets scope and which deliverables matter most).

Ask about the two or three inputs that matter most for this request, not the whole list. If the user wants a result straight away, produce it and state your assumptions at the top.