Marketing Strategy Pmm
This is a comprehensive product marketing playbook covering the full PMM lifecycle from ICP definition through launch execution. You get April Dunford's positioning framework, battlecard templates, buyer persona structures, and tiered launch plans with actual checklists and metrics. The competitive intelligence section is especially practical with win/loss tracking and talk tracks for common objections. It's built for B2B SaaS but the frameworks transfer to most product marketing contexts. The templates are detailed enough to use immediately rather than being high level theory. If you're doing product marketing without a formal playbook, this gives you the structure to run positioning workshops, competitive analysis, and launches with repeatable processes.
- skills.sh installs
- 147
- GitHub stars
- 1.1K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add borghei/claude-skills --skill marketing-strategy-pmm --agent claude-codeInstalls into .claude/skills of the current project.
Files
Marketing Strategy & PMM
Product marketing patterns for positioning, GTM strategy, and competitive intelligence.
Table of Contents
- ICP Definition Workflow
- Positioning Development
- Competitive Intelligence
- Product Launch Planning
- Sales Enablement
- International Expansion
- Reference Documentation
Clarify First
Before building the PMM artifact, settle the inputs below. When one is missing or vague and would change the result, ask about it; when it wouldn't, use a sensible default and say which one you used.
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- Repository
- github.com/borghei/claude-skills
- Categories
- Marketing & SEO, Sales & Marketing
- First seen
- Jun 3, 2026
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