Google Ads Manager

If you're running Google Ads campaigns and need structured guidance on everything from keyword grouping to RSA creation, this walks you through the complete workflow. It covers campaign hierarchy templates, keyword research frameworks with match type strategies, and 15-headline RSA templates organized by intent (keyword, benefit, trust, CTA). The bidding strategy decision tree is solid, breaking down when to use Target CPA versus Maximize Conversions based on conversion history. What's useful here is the opinionated structure, like the YAML templates for campaign setup and the negative keyword lists at different levels. It assumes you're managing campaigns hands-on rather than just monitoring dashboards, so it's built for marketers who actually build and optimize ads, not just report on them.

skills.sh installs: 6.5K
GitHub stars: 572
last updated: Aug 21, 2026

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Install

$ npx -y skills add claude-office-skills/skills --skill google-ads-manager --agent claude-code

Installs into .claude/skills of the current project.

Files

Google Ads Manager

Comprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting.

Overview

This skill covers:

Campaign structure and setup
Keyword research and grouping
Ad copy creation (RSA format)
Bidding strategy selection
Performance analysis and optimization

Campaign Structure

Account Hierarchy

Account
├── Campaign 1: Brand
│   ├── Ad Group: Brand Terms
│   │   ├── Keywords: [brand name], [brand + product]
│   │   └── Ads: 3-5 RSAs
│   └── Ad Group: Brand + Competitor
│       ├── Keywords: [brand vs competitor]
│       └── Ads: 3-5 RSAs
│
├── Campaign 2: Non-Brand - Search
│   ├── Ad Group: Product Category A
│   │   ├── Keywords: [category keywords]
│   │   └── Ads: 3-5 RSAs
│   ├── Ad Group: Product Category B
│   └── Ad Group: Problem/Solution
│
├── Campaign 3: Competitor
│   ├── Ad Group: Competitor A
│   └── Ad Group: Competitor B
│
└── Campaign 4: Performance Max
    └── Asset Groups: [Images, Videos, Headlines, Descriptions]