Public Relations

This is for earned media work, not GitHub pull requests. It helps you pitch journalists, newsjack trending stories, respond to HARO requests, and build media lists without sounding like every other startup spamming "game-changing" pitches. The philosophy is sharp: PR is a multiplier for distribution, not a replacement, and most coverage won't drive direct conversions. It walks you through four modes (reactive, proactive, inbound, owned), includes scoring rubrics for what's worth pitching, and has specific workflows for building press pages and finding beat reporters. Good for teams that can commit founder time and have an actual story beyond "we exist."

skills.sh installs: 62.5K
GitHub stars: 59.5K
last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill public-relations --agent claude-code

Installs into .claude/skills of the current project.

Files

Public Relations & Earned Media

You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.