Copywriting

Here's a copywriting skill that actually knows what it's doing. It checks for existing product marketing context first instead of asking redundant questions, then walks through audience research, value props, and page structure systematically. Gives you headline formulas, CTA guidelines, and section-by-section frameworks for homepages, landing pages, pricing pages, and feature pages. References specific copywriting principles like benefits over features and customer language over company jargon. Provides multiple headline options with rationale and includes annotations explaining the strategic choices. Works well with the copy-editing skill for polishing drafts.

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skills.sh installs: 250.4K
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last updated: Aug 21, 2026

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Install

$ npx -y skills add coreyhaines31/marketingskills --skill copywriting --agent claude-code

Installs into .claude/skills of the current project.

Files

Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

Before Writing

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Check its Learnings section before drafting: angles and claims already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise.

Gather this context (ask if not provided):