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Growth Experimenter

This walks you through running actual growth experiments using the AARRR funnel framework. You get hypothesis templates, A/B test specs with sample size calculators, and concrete experiment ideas for each stage like testing landing page headlines, simplifying onboarding flows, or optimizing paywalls. The statistical significance stuff is practical, not academic. It's opinionated about where to focus (the leakiest bucket in your funnel) and includes real examples with expected lift percentages. Use this when you need to systematically improve conversion rates rather than guessing what might work. The experiment framework is thorough enough that you could hand it to someone who's never run a growth test before.

skills.sh installs
160
GitHub stars
39
last updated
Aug 21, 2026

Install

$ npx -y skills add daffy0208/ai-dev-standards --skill growth-experimenter --agent claude-code

Installs into .claude/skills of the current project.

Files

Growth Experimenter

Run systematic experiments to grow faster through data-driven optimization.

Core Philosophy

Growth = Experimentation Velocity × Win Rate × Impact per Win

  • Run more experiments
  • Increase your hit rate through better hypotheses
  • Focus on high-impact areas

Growth Model (AARRR / Pirate Metrics)

Acquisition → Activation → Retention → Revenue → Referral
    ↓             ↓            ↓          ↓         ↓
  Traffic      Sign Up      Day 30    Upgrade   Invites
  100%          40%          50%        20%       10%

Example: 10,000 visitors/month
→ 4,000 signups (40%)
→ 2,000 active at D30 (50%)
→ 400 paying (20%)
→ 40 referrals (10%)

Improve ANY metric by 10% = 10% more customers

Where to focus first: The leakiest bucket

  • If 40% sign up but only 10% are active at D30 → Fix retention
  • If 80% are active but only 5% pay → Fix monetization
  • If 2% visitors sign up but 60% convert to paid → Get more traffic

Experiment Framework

1. Identify the Problem

Good problem statements:

Sponsors

Details

Repository
github.com/daffy0208/ai-dev-standards
Categories
AI & Agent Building, Marketing & SEO, Sales & Marketing
First seen
Jun 3, 2026

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