Launch Strategy
This walks you through planning product launches using the ORB framework: owned channels you control (email, blog), rented platforms with algorithms (Twitter, app stores), and borrowed audiences (podcasts, influencer partnerships). It breaks launches into five phases from internal testing to full release, with specific tactics for each stage. The Product Hunt section is solid, covering pre-launch prep and launch day execution with real examples like SavvyCal. The framework is opinionated about building owned channels first rather than chasing viral moments, which is the right call for most SaaS products. Use this when you're announcing features or planning go-to-market, especially if you're tired of shouting into the void on social media.
- skills.sh installs
- 342
- GitHub stars
- 33.2K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add davila7/claude-code-templates --skill launch-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Files
Launch Strategy
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
Core Philosophy
The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.
A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time
The ORB Framework
Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.
Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.
Examples:
- Email list
- Blog
- Podcast
- Branded community (Slack, Discord)
- Website/product
Why they matter:
- Get more effective over time
- No algorithm changes or pay-to-play
- Direct relationship with audience
- Compound value from content
Sponsors
Agent CaffeineSponsoredClose your lid, come back to finished work
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- Repository
- github.com/davila7/claude-code-templates
- Categories
- Release Management, Productivity & Planning, Sales & Marketing, Go
- First seen
- Jun 3, 2026
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