Marketing Demand Acquisition

This is a comprehensive demand gen playbook built for Series A+ B2B SaaS companies scaling across EU, US, and Canada. It covers the full stack: multi-channel paid media (LinkedIn, Google, Meta), SEO strategy, partnership programs, and HubSpot campaign tracking with proper UTM structure and attribution setup. Includes a CAC calculator, channel-specific playbooks with actual benchmarks, and role-based KPIs for demand gen, paid media, SEO, and partnerships managers. The international expansion section is genuinely useful, covering GDPR compliance and regional budget allocation. If you're running paid campaigns or building pipeline generation systems, this gives you the frameworks and HubSpot workflows to actually execute, not just theory.

skills.sh installs: 525
GitHub stars: 33.2K
last updated: Aug 21, 2026

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Install

$ npx -y skills add davila7/claude-code-templates --skill marketing-demand-acquisition --agent claude-code

Installs into .claude/skills of the current project.

Files

Marketing Demand & Acquisition

Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

Keywords

demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2B marketing, SaaS marketing