Hook Tactics

This is the reference library you reach for when someone asks "what kind of hook should I use here?" It defines 35+ tactical frames like Contrarian, Demographic Callout, Curiosity, and Directive, then tells you exactly when to deploy each one. The real value is how it separates tactics (the strategic frame) from psychological triggers (the emotional mechanism), so you know both what to write and why it works. It's built to pair with the hook-writing skill for execution. Use this when you need to organize creative by tactic type or figure out which frame fits a specific audience and awareness stage.

skills.sh installs: 518
GitHub stars: 193
last updated: Aug 21, 2026

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Install

$ npx -y skills add motion-team/creative-strategy-skills --skill hook-tactics --agent claude-code

Installs into .claude/skills of the current project.

Files

Hook Tactics

This module is a strategic reference library. It answers two questions:

What is this tactic? (definition + example)
When should I use it? (deployment guidance)

For how to write the hook once the tactic is selected, refer to hook-writing.

How Tactics Relate to Psychological Triggers

Tactics and psychological triggers are not competing frameworks — they operate at different levels.

Tactics = the strategic frame or format of the hook (the what)
Psychological triggers = the emotional mechanism that makes it work (the how)

Every tactic is executed through one or more psychological triggers. For example:

A Contrarian tactic typically runs on a Pattern Interrupt or Contrarian/Myth-Busting trigger
A Demographic Callout tactic runs on an Identity Call-Out trigger
An Urgency tactic runs on an Urgency/Stakes trigger
A Storytelling tactic can run on Pain Agitation, Curiosity Gap, or Social Proof