Paywall Upgrade Cro

This one's for optimizing those in-app moments when you're trying to convert free users to paid or push upgrades to higher tiers. It covers the whole spectrum: feature gates, usage limit screens, trial expiration flows, and contextual upgrade prompts. The source material is thorough on timing (show value first, never trap users), copywriting patterns for different triggers, and mobile-specific considerations. What I like is the emphasis on respecting the "no" and maintaining trust rather than dark patterns. It distinguishes itself from public pricing pages by focusing on in-product moments where someone's already experienced your value and hit a natural friction point.

skills.sh installs: 286
GitHub stars: 33.2K
last updated: Aug 21, 2026

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Install

$ npx -y skills add davila7/claude-code-templates --skill paywall-upgrade-cro --agent claude-code

Installs into .claude/skills of the current project.

Files

Paywall and Upgrade Screen CRO

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

Initial Assessment

Before providing recommendations, understand:

Upgrade Context
- Freemium → Paid conversion
- Trial → Paid conversion
- Tier upgrade (Basic → Pro)
- Feature-specific upsell
- Usage limit upsell
Product Model
- What's free forever?
- What's behind the paywall?
- What triggers upgrade prompts?
- What's the current conversion rate?
User Journey
- At what point does this appear?
- What have they experienced already?
- What are they trying to do when blocked?

Core Principles

1. Value Before Ask

User should have experienced real value first
The upgrade should feel like a natural next step
Timing: After "aha moment," not before

2. Show, Don't Just Tell

Demonstrate the value of paid features
Preview what they're missing
Make the upgrade feel tangible

SKILL.md on GitHub

Details

Repository: github.com/davila7/claude-code-templates
Categories: AI & Agent Building, Productivity & Planning, Marketing & SEO, CLI & Terminal
First seen: Jun 3, 2026

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