Press Release

Borrowed from Amazon's "Working Backwards" methodology, this walks you through writing a press release before you build anything. The idea is simple: if you can't explain the customer value in a compelling one-pager, your product idea probably needs work. You get a structured template covering headline, problem statement, solution benefits, and leader quotes, all focused on outcomes rather than features. Use it when pitching a new product or aligning stakeholders on vision. The quality checks are actually helpful, like "would a customer care?" and "is it jargon-free?" It's overkill for small features, but for anything requiring buy-in or clarity on what you're actually solving, it forces the right conversation early.

skills.sh installs: 2.5K
GitHub stars: 7.9K
last updated: Aug 21, 2026

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Install

$ npx -y skills add deanpeters/product-manager-skills --skill press-release --agent claude-code

Installs into .claude/skills of the current project.

Files

Purpose

Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity.

This is not a marketing artifact for launch day—it's a planning tool that asks "If we shipped this perfectly, how would we explain it to the world?"

Input

Works best with: The product or feature idea, plus who it's for. Also useful: The customer problem, the headline benefit, and an internal quote-worthy point of view.

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

Arriving empty-handed? That works too. The skill asks who the customer is and what changes for them on launch day — the two things a working-backwards press release cannot fake.

SKILL.md on GitHub

Details

Repository: github.com/deanpeters/product-manager-skills
Categories: Code Review & Quality, Release Management
First seen: Apr 16, 2026