App Store Optimization
Covers the strategic side of getting your app discovered and downloaded: keyword research, title and subtitle positioning, the 100-character keyword field, screenshot ordering, Custom Product Pages with search visibility, Product Page Optimization tests, and in-app review prompt timing. The skill separates visibility (search ranking) from conversion (download rate) and provides concrete checklists for both. It stays in its lane by deferring compliance rules to app-store-review and StoreKit purchase mechanics to storekit. Use this when you're deciding which keywords to target, structuring metadata for search, planning CPP experiments, or figuring out when to prompt for reviews. The keyword prioritization framework and ASO plan checklist are the most immediately useful pieces.
- skills.sh installs
- 3.1K
- GitHub stars
- 1.3K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add dpearson2699/swift-ios-skills --skill app-store-optimization --agent claude-codeInstalls into .claude/skills of the current project.
Files
App Store Optimization (ASO)
Search visibility and conversion optimization for App Store product pages. This skill covers strategic metadata decisions -- which keywords to target, how to structure descriptions for conversion, and how to use Custom Product Pages and in-app events for discoverability. For metadata compliance rules (character limits, screenshot device requirements, rejection triggers), see the app-store-review skill.
Contents
Sponsors
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- Repository
- github.com/dpearson2699/swift-ios-skills
- Categories
- Git & Pull Requests, Code Review & Quality, AI & Agent Building, Data Science & ML, Marketing & SEO, Mobile Development, Video & Audio Editing
- First seen
- Jun 3, 2026
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