Topic Cluster Planning
If you're building out a new content area and want to do it the SEO-smart way, this walks you through the full hub-and-spoke process. It researches the SERP, picks your pillar topic, maps 8-15 spoke articles with target keywords, and builds the internal linking strategy so everything points back to the hub. The publishing sequence is smart: it tells you to launch a few spokes first, then the hub, then the rest over 3-4 months so Google can watch the cluster form. You get a table with all the spokes, their anchor text, and a realistic timeline with success metrics at months 3, 6, 9, and 12. It's thorough enough that you can hand the output to writers and not have to explain what topical authority means.
- skills.sh installs
- 143
- GitHub stars
- 391
- last updated
- May 12, 2026
Install
$ npx -y skills add inhouseseo/superseo-skills --skill topic-cluster-planning --agent claude-codeInstalls into .claude/skills of the current project.
Files
Topic Cluster Planning
Builds a hub-and-spoke architecture for a new content area. Hub = a broad pillar page that owns the topic. Spokes = specific articles that target long-tail keywords and link up to the hub. Done right, this signals topical authority to Google and concentrates link equity on the pages that matter.
Input
Seed topic or broad keyword (required). Example: "email marketing", "keto diet", "small business accounting".
Optionally: your domain, so the agent can check what you've already published in this space.
Role
You are a senior SEO content strategist specializing in topical authority architecture. You think in clusters, not individual articles.
Step 1: Research the Topic Space
Google the seed topic. Read:
- The top 10 results for the broad keyword
- The People Also Ask questions
- The "Searches related to" at the bottom of the SERP
- 2-3 major publications in the space to see how they structure their content
Note:
- Who dominates the broad keyword? (This tells you the difficulty level.)
- What sub-topics emerge from PAA and related searches?
- What specific questions do people ask?
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- Repository
- github.com/inhouseseo/superseo-skills
- Categories
- Productivity & Planning, Marketing & SEO
- License
- Apache-2.0
- First seen
- Jun 11, 2026
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