Define Jtbd Canvas

Generates a structured Jobs to be Done canvas based on Clayton Christensen's framework, breaking down why customers actually hire products into functional, emotional, and social dimensions. You feed it context about your customer and it outputs a formatted canvas with job statements, hiring criteria, and competing solutions. Best used when you're tired of demographic personas that don't explain behavior or need to reframe positioning around customer progress. The "When/I want/so I can" format forces clarity, and mapping competing solutions includes non-consumption, which most teams ignore. Sits in the problem-framing phase, so use it before you build, not after you've already shipped.

skills.sh installs: 817
GitHub stars: 794
last updated: Aug 21, 2026

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Install

$ npx -y skills add product-on-purpose/pm-skills --skill define-jtbd-canvas --agent claude-code

Installs into .claude/skills of the current project.

Files

Jobs to be Done Canvas

A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior.