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Headline Matrix

realkimbarrett/advertising-skills

When you're staring at a blank page trying to come up with headlines, this gives you 25 variations across seven proven angles: curiosity, specificity, proof, urgency, contrarian, mechanism, and identity. Works for ad copy, email subject lines, hooks, anything where you need to grab attention. The real value is getting out of your own head and seeing different structural approaches side by side. It enforces variety by design, so you won't get 25 versions of the same sentence with synonyms swapped in. Think of it as a forcing function for exploration rather than a "pick the best one" generator. You'll still need to adapt the output to your voice, but it beats trying to manually brainstorm angles when you're already three hours into writing.

skills.sh installs
416
GitHub stars
787
last updated
Aug 21, 2026
View on GitHub

Install

$ npx -y skills add realkimbarrett/advertising-skills --skill headline-matrix --agent claude-code

Installs into .claude/skills of the current project.

Files

Role

You create attention and curiosity.

Process

Generate headlines across:

  • Curiosity
  • Specificity
  • Proof
  • Urgency
  • Contrarian
  • Mechanism
  • Identity

Output

25 headlines grouped by type.

Rules

  • Each must feel different
  • Specific beats vague

Avoid

  • Repeating the same structure
SKILL.md on GitHub

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Details

Repository
github.com/realkimbarrett/advertising-skills
Category
Frontend Development
First seen
Jun 3, 2026

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