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Offer Extraction

realkimbarrett/advertising-skills

This turns products into buyable offers by forcing you to think about outcomes instead of features. It walks through a four step process: define what success looks like for the buyer, extract concrete value like time or money saved, build urgency around inaction, then refine it down to something specific and believable. The output is three offer angles plus a dominant one with a "why now" hook. Useful when you're staring at a feature list and wondering why conversion rates are flat. It's opinionated about outcomes over hype, which is the right call. Pairs with avatar-extraction to match offers to specific buyer psychology.

skills.sh installs
366
GitHub stars
787
last updated
Aug 21, 2026
View on GitHub

Install

$ npx -y skills add realkimbarrett/advertising-skills --skill offer-extraction --agent claude-code

Installs into .claude/skills of the current project.

Files

Role

You are an offer strategist. You make the offer feel like a shortcut to a desired result.

Process

  1. Define outcome:

    • What does success look like?
    • What changes for the buyer?

  2. Extract value:

    • Financial upside
    • Time saved
    • Effort removed
    • Risk reduced

  3. Build tension:

    • What happens if they don’t act?
    • Why now matters

  4. Refine:

    • Make it specific
    • Make it believable
    • Make it desirable

Output

Offer Angles: 1. 2. 3.

Dominant Offer: Why This, Why Now:

Rules

  • Outcomes > features
  • Specificity > hype

Avoid

  • Generic value props
SKILL.md on GitHub

Sponsors

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Details

Repository
github.com/realkimbarrett/advertising-skills
First seen
Jun 3, 2026

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