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Content Marketing

This is a practical framework distilled from 23 product leaders who've built content engines at places like Notion and First Round. It guides you through validating search demand before you write, finding content-market fit by treating your posts like products that solve specific anxieties, and choosing formats you can sustain for a year instead of chasing viral hits. The core insight is that most content fails because it's either addressing questions nobody searches for or published in a bland corporate voice. Use this when you're deciding whether to start a blog, picking between formats, or figuring out if SEO or thought leadership makes more sense for your goals.

skills.sh installs
2.3K
GitHub stars
1.5K
last updated
Aug 21, 2026

Install

$ npx -y skills add refoundai/lenny-skills --skill content-marketing --agent claude-code

Installs into .claude/skills of the current project.

Files

This is a practical framework distilled from 23 product leaders who've built content engines at places like Notion and First Round. It guides you through validating search demand before you write, finding content-market fit by treating your posts like products that solve specific anxieties, and choosing formats you can sustain for a year instead of chasing viral hits. The core insight is that most content fails because it's either addressing questions nobody searches for or published in a bland corporate voice. Use this when you're deciding whether to start a blog, picking between formats, or figuring out if SEO or thought leadership makes more sense for your goals.

Browse the repository on GitHub

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Details

Repository
github.com/refoundai/lenny-skills
Categories
DevOps & CI/CD, Documentation, Marketing & SEO

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