This is your App Store presence toolkit, from writing descriptions and screenshot sequences to handling rejections and planning Apple Search Ads campaigns. The marketing strategy advisor is the standout here: describe your app and get a tailored promotional plan with timeline and feature recommendations. It orchestrates a bunch of generator skills that actually output StoreKit code for subscription offers, custom product pages, and in-app events. The keyword optimizer now includes cross-localization tactics and opportunity scoring, while the rejection handler has templates for the top 20 common rejections. If you're solo or small team shipping to the App Store, this covers the marketing and ASO work you'd otherwise fumble through or pay someone else to do.

skills.sh installs
611
GitHub stars
879
last updated
Aug 21, 2026

Install

$ npx -y skills add rshankras/claude-code-apple-skills --skill app-store --agent claude-code

Installs into .claude/skills of the current project.

Files

App Store Optimization & Marketing Skills

Skills for optimizing your app's App Store presence and building promotional strategies — from descriptions to comprehensive marketing campaigns.

When This Skill Activates

Use this skill when the user:

  • Needs to write App Store description or promotional text
  • Wants to plan screenshot sequence and captions
  • Asks about ASO (App Store Optimization) or keywords
  • Needs help responding to App Store reviews
  • Wants to improve app discoverability
  • Asks about marketing strategy, promotion, or user acquisition
  • Wants to use App Store features (events, custom pages, offers, featuring)
  • Asks about paid acquisition or Apple Search Ads
  • App was rejected or wants to avoid rejection

Available Skills

marketing-strategy/ ⭐ NEW

Comprehensive marketing strategy advisor — describe your app and get a tailored promotional plan.

  • Analyzes app type, monetization model, audience, and lifecycle stage
  • Recommends the right App Store features for your situation
  • Builds promotional calendar with implementation roadmap
  • Orchestrates generator sub-skills for implementation
  • Strategy templates for subscription, paid, freemium, and game apps

Sponsors

Details

Repository
github.com/rshankras/claude-code-apple-skills
Categories
Git & Pull Requests, Code Review & Quality, Marketing & SEO, Mobile Development
First seen
Jun 3, 2026

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